Wrangler has launched its new women’s Bespoke denim line, featuring bootcut, skinny, and flare jeans designed by an all-female team. Using innovative fit technology, the collection prioritizes tailored fits, stretch denim, and waist-gap solutions, catering to diverse body types. This inclusive line aims to inspire confidence in women everywhere.
Wrangler Unveils New Women’s Bespoke Denim Line
Denim icon Wrangler has just rolled out its latest collection—Bespoke—a stylish range of best women’s jeans designed by an all-female team, powered by innovative fit technology. This sleek new lineup, which includes bootcut, skinny, and flare jeans, was created with input from women themselves to ensure the designs meet their real-world needs. 🤩
Wrangler’s thorough research revealed that women were asking for tailored fits, stretch denim, and—most importantly—no waist gaps! And the brand listened, integrating high-tech features that provide both stretch and shape retention. 👖

Wrangler
Wrangler is a trusted name in denim, known for its quality craftsmanship and innovative designs. With over 70 years of heritage, Wrangler’s jeans are durable, stylish, and tailored to fit every body type.
Price Range: $60 – $120 / £45 – £90
Wrangler Bespoke High-Rise Skinny Jean in Rae
The perfect fit for every curve! These high-rise skinny jeans are made to celebrate your shape. Crafted from a cotton blend with the perfect stretch for flexibility and shape recovery, these jeans feature a contoured waistband, yoke design, and angled back pockets for a flattering lift and smooth silhouette.
Colors: Rae (Dark Wash)
Price: $69.99
Size Range: 25 – 34
Features: Skinny fit, high rise, zip-fly with button closure, leg opening of 9 1/4″.
Outfit Recommendation: Pair with a leather jacket and ankle boots for an edgy, chic look.
Wrangler Bespoke High-Rise Bootcut Jean in Lacey
Welcome to a whole new frontier in fit! These bootcut jeans feature a high-rise waist, eliminating gapping and celebrating every curve. Made with stretch fabric and iconic Wrangler details like the “W” embroidery and logo patch, they offer a comfortable and timeless look.
Colors: Lacey (Light Wash)
Price: $69.99
Size Range: 25 – 34
Features: Bootcut fit, high rise, zip-fly with button closure, leg opening of 17 3/4″.
Outfit Recommendation: Wear with a flowy blouse and heels for a polished, vintage-inspired ensemble.
Wrangler Bespoke High-Rise Flare Jean in Lily
Turn up the volume with these vintage-inspired flare jeans! Designed to flatter every curve, these high-rise bell-bottoms come with a contoured waistband to eliminate gapping and angled back pockets to accentuate your shape. Retro style has never looked so good.
Colors: Lily (Medium Wash)
Price: $69.99
Size Range: 25 – 34
Features: Flare fit, high rise, zip-fly with button closure, leg opening of 22 1/4″.
Outfit Recommendation: Pair with a fitted turtleneck and platform shoes for a groovy 70s-inspired look.
Wrangler Bespoke High-Rise Bootcut Jean in Ada
Find your perfect fit with these high-rise bootcut jeans in Ada! Designed with a contoured waistband that eliminates gapping and a silhouette that celebrates your shape from every angle, these jeans offer comfort and style with authentic Wrangler details like the “W” embroidery and logo patch.
Colors: Ada (Dark Wash)
Price: $69.99
Size Range: 25 – 34
Features: Bootcut fit, high rise, zip-fly with button closure, leg opening of 17 3/4″.
Outfit Recommendation: Style with a tucked-in graphic tee and heeled boots for a casual chic outfit.
Wrangler Bespoke High-Rise Flare Jean in Madilyn
Turn up the volume with these statement-making flare jeans! Crafted with a high-rise fit and contoured waistband to accentuate your shape and eliminate gapping, the Madilyn flare jeans are perfect for those who love a bold, retro-inspired look with modern detailing.
Colors: Madilyn (Dark Wash)
Price: $69.99
Size Range: 25 – 34
Features: Flare fit, high rise, zip-fly with button closure, leg opening of 22 1/4″.
Outfit Recommendation: Match with a cropped sweater and boots for a striking, fashion-forward look.
Form-Fitting and Fashion-Forward
Among Bespoke’s standout features is a four-piece contour waistband, carefully crafted to eliminate waist gaps and sit comfortably on various body types. The jeans also boast Wrangler’s exclusive yoke-over-bod construction and angled back pockets, designed to lift, shape, and showcase curves in all the right ways.
Vivian Rivetti, vice president of global design at Wrangler, explained: “There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types. The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honor women of every shape and size.”
Confidence in Every Cut
To celebrate the launch, Wrangler has introduced a campaign featuring four of its own female employees, each modeling one of the fresh fits. The Bespoke collection is now available on Wrangler’s website and select retailers worldwide, ready to inspire confidence in women everywhere with its flattering designs. 💁♀️
The Wrangler Legacy: Denim with a Difference
Wrangler, a brand synonymous with rugged, reliable denim, has long been a pioneer in both style and innovation. With over 70 years in the business, Wrangler’s iconic jeans have become a staple in wardrobes around the world, loved for their durability and timeless appeal. Now, with the introduction of the Bespoke line, Wrangler continues its legacy by championing inclusivity and meeting the modern needs of women everywhere.
By staying true to its roots while pushing the boundaries of design, Wrangler proves once again why it’s a leader in the denim world—crafting jeans that not only fit, but truly flatter. This fusion of tradition and technology allows the brand to consistently deliver high-quality, long-lasting pieces that resonate with today’s women.
Ready to find your perfect fit? Shop the Wrangler Bespoke collection now and step into style and comfort!
