Here’s where to buy the cute necklaces, rings and earrings you keep seeing ✨
Affordable jewellery brands that produce quality, on-trend pieces can feel elusive. But believe us when we say ‘they’re out there’. Instead of trawling the interwebs to find them, and decipher which are actually good, we’ve put out research hats on and rounded up the 16 best brands to have on your radar. From high street favourites, such as Pandora and Missoma (Kate Middleton and Meghan Markle are both fans of the latter), to lesser-known labels such Ammé London and the budget-friendly treasure trove, Orelia – there really is something for everyone.
These are the jewellery names to discover, love and remember next time you feel like treating yourself to something new, or buying your friends something sparkly for their birthday (without breaking the bank):
- Daisy London
- Mars
- Astrid & Miyu
- YCL Jewels
- Maria Black
- Monica Vinader
- Purautz
- Liars & Lovers
- Maria Tash
- Daphine
- Missoma
- Seol + Gold
- Ammé London
- Reliquia
- Pandora
- Orelia
Whether you’re in the market for a dainty silver ring, chunky gold chain or arty hoop earrings, scroll down to meet your new go-to jewellery faves…
1. Daisy London
If you’re after gold jewellery that looks like you picked it up at a vintage market, look no further than Daisy London. The brand is known for their gold pendants, which we’re kind of obsessed with. We’ve seen the Estee Lalonde T Bar in particular on a few stylish gals in the office.
Rising Sun Frame Necklace 18Ct Gold PlateDAISY LONDON£139, Daisy London

Goddess Bracelet 18ct Gold PlateDAISY LONDON£75, Daisy London

2. Mars
This New Zealand based brand has a cult Insta following and has been worn by the likes of Solange Knowles. What started off as a selection of resin hoops has quickly turned into a fully-fledged brand, from the Pilot sunnies (which are routinely sold out) to their beautiful pearl earrings. With prices ranging from £30 for cute hair barrettes, to £100 for the brand’s cult pearl necklace, keep Mars on your radar.
Oyster NecklaceMARS£106.58, Mars

Shelby Mini BarretteMARS£29.99, Mars

3. Astrid & Miyu
One of the trendiest earrings labels out there, Astrid & Miyu will instantly elevate your look with their dainty selection of earring art without breaking the bank. Worn by the likes of Georgia May Jagger and Pippa Middleton, they’ve also added a selection of delicate necklaces to the collection since launching in 2012, with prices starting at just £29.
Mystic Star Ear Cuff in SilverASTRID & MIYU£39, Astrid & Miyu

Mystic Moon Necklace in SilverASTRID & MIYU£49, Astrid & Miyu

4. YCL Jewels
Responsibly crafted and handmade, this Aussie brand will add a splash of cool to your wardrobe. Known for their classic designs, which are inspired by art in every day, and affordable price points, YCL Jewels’ hero piece is their popular initial necklace; which regularly pops up on all our favourite Insta-girls’ feeds.
Initial Pendant NecklaceYCL JEWELS£75.87, YCL Jewels

Bowl HoopsYCL JEWELS£114.57, YCL Jewels

5. Maria Black
This Copenhagen gem is one of our favourite finds. From their famous squiggle earrings to their colourful resin drops and gold chains, these beautiful pieces start from around £28. Maria Black’s designs are classic, quirky and a little bit unexpected, AKA everything we look for in a jewellery brand.
Gelato EarringMARIA BLACK£125, Maria Black

Giotto NecklaceMARIA BLACK£165, Maria Black

6. Monica Vinader
This British brand is loved by pretty much everyone. From their sophisticated Alta gold link chains to the brand’s beaded beach style bracelets and Siren green gemstone earrings, £115, which are loved by Catherine, The Duchess of Cambridge (AKA Kate Middleton), you can’t go wrong with Monica Vinader.
Havana Mini Friendship Chain Bracelet £138, Monica Vinader

Siren Small Stacking Ring £65, Monica Vinader

7. Purautz
Nothing makes our hearts sing more than this Copenhagen jewellery brand. Purautz is handmade by Mayan women in Guatemala in an empowerment project which aims to “connect worlds in all aspects” that honour the Mayan weaving tradition. From their strawberry drop earrings, berry necklaces and banana bracelets, Purautz will bring a smile to your face. P.S – they’ve also recently added some seriously snazzy handbags to their collection.
Chunky Fruit Salad Bracelet PURAUTZ £445 (approx), Purautz

Banana Necklace PURA UTZ £222, Pura Utz

8. Liars & Lovers
From resin hoops to date night diamantés, Liars & Lovers covers all your bases no matter what your style aesthetic or budget. From Blair Waldorf headbands to cute barrettes, you can even get your ears pierced at the British brand’s Carnaby St store.
Multi-Loop Silver Drop EarringsLIARS & LOVERS £15.00
Hexagon Marble Brown Bangle LIARS & LOVERS £15.00
9. Maria Tash
The queen of the earring stack, Maria Tash has earned her reputation in the biz as the go-to label to the stars with her beautiful designs. Counting Charlize Theron, Zoë Kravitz, GP, Rihanna and the queen herself, Beyoncé, among her celebrity clientele. The New York-based designer opened her first pop up at Liberty London in 2016, make sure to visit the earring bar while you’re there.
Lightning Bolt 18-karat gold diamond earring NET-A-PORTER MARIA TASH £315.00

Trinity 14-karat gold opal earring NET-A-PORTER MARIA TASH £175.00

10. Daphine
From their cult Oli ring, which has been spotted on every chic Insta-blogger out there, to their classic gold bangles, you’ll find something to suit every mood from this gem of a brand. While Daphine’s pieces may look like a pretty penny, they’re actually pretty reasonably priced too. That’s a tick in our book.
Oli Ring £65, Daphine London

Mene Bangle £75, Daphine London

11. Missoma
Missoma is quickly becoming one of the must-own labels on the market thanks to their classic timeless designs and high profile client list, which includes Gigi and Bella Hadid, Alexa Chung and Kate Middleton. From the British brand’s minimalist chain link necklace to their cool collab with Lucy Williams, you’ll want to bookmark their page to your Insta. Hey, when you can have matching earlobes with Kate Middleton for just over £100, you know it’s a winner.
Gold Aegis Chain Necklace £150, Missoma

Ancien Chandelier 18kt Gold Vermeil Hoop Earrings £130, Missoma

12. Seol + Gold
If layering necklaces and gold signet rings are your vibes, then you’ll love Seol + Gold. From their dainty pendant necklaces and signature alphabet charms to rings, your friends will envy, we’re kind of obsessed with this home-grown brand. Did we mention that pieces start at only £6 for a pair of on-trend wire hoops? You can thank us later.
9ct Gold Pearl Beaded Necklace SEOL + GOLD £129.95, Seol + Gold

9ct Gold Heart Signet Ring SEOL GOLD £49.95, Seol + Gold

13. Ammé London
Ethically handmade, this beautiful London label has everything we’re currently crushing on. From classic gold chunky hoops, £38, to freshwater pearl necklaces, £88, which have become their hero piece, Ammé London is you’re one-stop-shop. They also count Kylie Minogue among their clientele.
Freshwater Pearl Ring £70, Ammé London

Freshwater Pearl Textured Disc Necklace £80, Ammé London

14. Reliquia
Inspired by vintage jewellery, this Aussie label earned cult-status with their £63 spiral gold hoops. If you love pearls, gold pendant chains, velvet headbands and a luxe resin handbag (count us in) then Reliquia is your new go to.
Aquarius 18ct Gold Filled Star Sign Necklace £82 (approx), Reliquia US$149.00

Spiral Gold Hoop Earrings £65 (approx), Reliquia US$119.00

15. Pandora
From their beaded birthstone rings, iconic charm bracelets and classic gold pendants, there’s something for everyone at Pandora. Whether you’re a classic minimalist and after a gold ring like the Swirling Lines Ring, £125, or can’t get enough of their cute emoji style earrings, you know it’s always going to be a hit.
August Birthstone Beaded Ring PANDORA £40.00

Medium O Pendant PANDORA £90.00

16. Orelia
This local British brand started as a passion project in 2007 and has quickly become a favourite among fashion fans. From their classic gold rope chain necklaces to their snazzy hair accessories, Orelia has it all.
Domed Ridged Ear Cuff ORELIA £18

Grecian Coin Ditsy Necklace ORELIA £18
